The Complete Guide to Denim Care

Why Does Proper Denim Care Matter?

High-quality denim is engineered to endure. Yet even the most resilient fabric responds to how it is treated.

Correct care allows premium jeans to:

• Maintain original structure and silhouette
• Preserve deep indigo and dark wash intensity
• Prevent premature fading and fiber fatigue
• Retain comfort and balanced proportion over time

Proper fit also influences longevity. Consult our Size Guide to ensure optimal proportion and long-term comfort.

Premium denim should soften with wear — never lose definition.

How Often Should You Wash Premium Jeans?

Less frequently than expected.

Overwashing accelerates color loss and weakens cotton fibers. Well-constructed denim is designed to be worn repeatedly before laundering.

Best Practice for Washing Frequency

• Wash only when necessary
• Air out between wears
• Spot-clean small marks instead of full washing

Allowing denim to rest preserves structure and depth of tone — two defining qualities of premium Italian denim.

What Is the Correct Way to Wash Denim?

Knowing how to wash jeans properly is essential to preserve the structure, color and fit of premium denim over time. When washing becomes necessary, precision makes the difference.

Wash in Cold Water

Cold water protects the fibers, reduces the risk of shrinkage and helps preserve the depth of indigo, particularly in dark denim.

Wash Dark Jeans Separately

Jeans with deep indigo or dark washes may release dye during the first washes. To prevent color transfer, it is recommended to wash them separately or with garments of similar shades.

Wash Jeans Inside Out

Turning jeans inside out reduces friction on the outer surface and helps protect color, finishes and refined details.

Use a Gentle Cycle

Select a delicate cycle with mild detergent. Avoid aggressive spin cycles that can stress the fabric.

Avoid Overloading the Machine

Denim needs space to move freely in the drum. Excessive friction can gradually affect the structure and shape of the fabric.

A careful washing process protects both the material and the silhouette — the foundation of every well-designed pair of jeans.

Should You Use a Dryer for Premium Denim?

No.

High heat compromises elasticity, alters fit and may distort construction. Structured denim should always air dry.

Best Practice for Drying Jeans

• Hang by the waistband or lay flat
• Let them dry preferably inside out, to protect the color and finishes.
• Avoid direct sunlight to prevent uneven fading
• Allow gradual air circulation

Patience protects precision.

How Do You Remove Stains Without Damaging Denim?

Immediate, minimal intervention is essential.

Treating Fresh Stains

• Blot gently with cold water
• Never rub aggressively

Treating Persistent Stains

• Use a mild, denim-safe cleanser
• Test discreetly before full application
• Avoid bleach or harsh chemical agents

Premium denim should be treated with the same discretion with which it was crafted.

How Should You Store Jeans to Maintain Their Shape?

Storage influences longevity.

• Hang using structured hangers
• Alternatively, fold along natural seams
• Store in a cool, dry environment
• Avoid prolonged exposure to light
• Avoid using clip hangers on the back of the jeans: the pressure may damage the leather patch and leave marks on the denim.
  
  

Excess humidity weakens fibers. Direct sunlight fades indigo.

Structure is preserved through intention.

Does Premium Denim Require Ironing?

Rarely.

Denim is designed to hold its shape naturally. If ironing is required:

• Use low heat
• Iron inside out
• Place a protective cloth between iron and fabric

Excessive heat disrupts texture and alters finish.