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Introducing the Gentle Denim.

MIGUEL HERRAN X TRUSSARDI

Miguel Herrán x Trussardi: Introducing The Gentle Denim

At Trussardi, we chose to reimagine denim.
Born strong, raw, and utilitarian, it is now refined in every line, softened in every touch, and elevated into a symbol of understated elegance.
Crafted with combed yarns and non-slub denim for a refined jean with a sleek, polished look, our denim speaks a language of subtle sophistication. The majority of our fabrics feature a gentle stretch, combined with silicon washes that give each piece a soft handfeel and exceptional comfort.

Our washes respect the integrity of the raw fabric - never invasive, always revealing the natural character of the weave. A signature technique is our overdyed treatment, where indigo merges with black to create the distinctive blue-black tone that has become a Trussardi hallmark. Each pair is an exercise in balance: durability and refinement, strength and grace.
For FW25, we introduce contemporary interpretations, from classic 11-ounce stretch denim to hybrid creations like denim fused with leather - a wearable piece of contemporary art.

Fronting this campaign is Miguel Herrán, an actor defined by raw energy and disarming authenticity. His presence captures the dual essence of The Gentle Denim: a clash of strength and refinement, intensity and kindness. Because at Trussardi, denim is never just workwear. It is a canvas of culture, a reflection of values, and a symbol of timeless Italian elegance - with a twist.